End April 2019 Sayona Drinks Ltdthrough our carbonated soft drinks brand TWIST launched a new campaign. The campaignedaimed at TWIST lovers was launched as a way of reminding the consumers of howrefreshing and thirst quenching the drink is through the variety of flavors . Customerscan drink TWIST every day and get different exciting experiences.

The 360 degrees campaign waslaunched throughout the country from Billboards which splashed the color indifferent regions, radio which is one of the most loved medium in Tanzaniaaired our famous trap jingle on stations like Clouds FM, E FM, RFA, Abood FM tomention the least.

Our BTL launched included aroadshow truck going around all main regions (Mbeya, Mwanza,Arusha,Morogoro,Dodoma etc) in Tanzania with packed full of fun games leaving our consumerswith memorable brand experience giving them more reasons to why choose ourTWIST drink as their quencher friend.

Twist Coconut a new baby to theTwist flavor line took the up-country customers by storm as they couldn’t getenough of the drink “taste just like coconut packed in a refreshing carbonatedsoda” was one of the popular feedback from customers.

The campaign run for 3 months andmade huge positive impressions with our customers. Look out for more fun in thenear future.